2 min read

Crush it!

Crush it!

Here are some key takeaways from the book 'Crush it!' by Gary Vaynerchuk:

  • Learn to live your passion, and you’ll have all the money you need plus total control over your own destiny.
  • Skills are cheap, passion is priceless.
  • If you want it badly enough, the money is there, the success is there, and the fulfilment is there.
  • If you learn to tap into everything the digital world has to offer, you can turn water into wine—you can transform what you love into a legacy-building business that makes a crapload of money, and still be true to yourself.
  • The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand. There no longer has to be a difference between who you are and what you do.
  • Storytelling is by far the most underrated skill in business.
  • Developing your personal brand is the same thing as living and breathing your résumé every second that you’re working.
  • Can you think of at least fifty blog topics that you’re amped to write about it? That’s about the minimum number of posts you’ll need to give yourself enough time to get a feel for the situation.
  • If something is your true passion you can find five hundred things—five hundred interesting things—to say about it.
  • Whoever is the best communicator will win.
  • You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.
  • You’ll be studying your topic, researching your platforms, drafting your blog posts, doing whatever it takes to become the foremost expert and personal brand in your field. But most of all, you will be creating a community.
  • Come up with an original theme or topic, call the show’s coordinators, and offer to give a talk for free. What does that get you? The same social equity as you get with your fantastic online content. It gives you a chance to (a) talk about what you love, (b) build credibility, and (c) do it in front of an interested audience.
  • Anything is better than zero.
  • Passion is contagious.
  • Even if your ambitions are huge, start slow, start small, build gradually, build smart.
  • When you know what people are saying and thinking about your brand, you can address it. If you see falsehood, you can correct it. If you see praise, you can show appreciation. If you see confusion, you can inform.
  • With every e-mail, video, blog post, tweet and status update, we add to the real-time documentary of our lives.